Html5

Currently, in terms of web development, Flash, in spite of its success, is still not regarded as a standard because it is a proprietary technology provider. While web plays an important role in business, communication and society should not be in the hands of an independent supplier. However, giving up Flash means to redesign the web, with all the difficulty and costly. Now, when the HTML5 appears, the emergence of HTML5 creates more confidence and convenience to those who do not like Flash.This paper focuses on the very first definition of HTML to lead you to the modern web which may replace Flash in the near future. What is it HTML is a language that provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes and other items. HTML5  is currently under development, as the next major revision of the HTML standard. This code can now be used for new functions that can benefit developers and Internet user s. What it consists of? HTML5 concludes a number of new elements and attributes.The most important of them are: CANVAS ELEMENT The canvas element can be used for describing graphs, game graphics or other visual images on the fly. Having to rely on plug-ins is not necessary. The possibilities are endless. VIDEO ELEMENT Embedding video used to be impossible without third-party plugins such as Apple QuickTime or Adobe Flash. Thanks to video element, now it’s possible. It is intended by its creators to become the new standard way to show video online. GEOLOCATION Locating a users’ place is not a new thing on the web. In fact, most websites already do this by means of IP address detection.But this is not always reliable, so HTML5’s geolocation is an alternative method of correctly pinpointing a users’ location. The new idea is to get the location information from Wi-fi towers and GPS. OFFLINE WEB APPLICATION Despite of their unavailable network connection, the offline web applications enable users to continue interacting with web applications and documents. The user can, for instance, access email locally without having to connect to the Internet or install an external client. How it works HTML5 provides support for video and audio â€Å"naturally†.It means that users can watch videos on site like the way they read the text format without having to bother installing Flash system program or any other plug-in program or not. How it will be used HTML5 has been developed since 2004 but now suppliers of Apple, Opera, Mozilla and Google recently built new elements of this compatible language in browsers. In the end of January, YouTube – the biggest video sharing website in the world – announced to test HTML5. Even Microsoft, along with promoting Sliverlight technology (to compete with Flash), also became interested in web standards and intended to bring HTML5 to Internet Explorer.Benefits compare with other technology * Of fline storage: Kind of like â€Å"Super Cookies†, but with much more space to store for both one-time data and persistent app databases. * Canvas drawing: Sites can mark off a space on a page where interactive pictures, charts and graphs, game components, and whatever else imagination allows can be drawn directly by programming code and user interaction—no Flash or other plug-ins required. * Smarter form: Search boxes, text inputs, and other you-type-here fields get better controls for focusing, validating data, interacting with other page elements, sending through email, and more. Web application focus: It’s fair to say that HTML5 is aimed to make it easier to build wikis, drag-and-drop tools, real-time chat, and other modern web, and have them work the same across browsers. Potential Disadvantage * Basic animation and media features. * Lack of good tooling to be productive in developing large sized HTML 5 applications. * Very limited support for media formats. * User may need to be connected to use an HTML 5 application. * Inconsistencies of HTML being implemented between web browsers (different parts of the standard are implemented).

Unit 1 Individual Project Pres111

Marketa S Marshall Unit 1 Individual Project AIU Online – PRES 111 Professor C. Embry Presentation Essentials Before I begin with the videos I chose for this assignment I will first define the rhetorical triangle and the parts of it. The rhetorical triangle refers to the relationship of the three forms of Aristotelian rhetoric-Ethos, Pathos, and Logos. A speaker who aims to attain perfection in his speech must strive to use all three forms of rhetoric. Similarly Ethos, Pathos and Logos form the basic components of all kinds of writing.It is important to learn and recognize the use of these three elements not only in our own writing but also in others writings. It is by the use of Ethos, Pathos and Logos that one can develop a text appealing to readers on various levels. The three parts of the triangle are ethos, logos, and pathos. Ethos is more concerned to the character of speakers. Any kind of text document that is ethos-driven concentrates on the character and reputation of writer. It reflects the reputation of author. If listeners can recognize the speaker’s credibility, it will help the speaker to make his task more easy and perfect.Ethos helps to interpret the relationship between listeners and speakers. Ethos-driven document is highly focused on the qualities of author that give credibility to his personality such as sincerity, trust, grooming, eye contact, dress, movement, height and expertise. Pathos is highly focused on emotions, feelings and psychological state of the listeners. It is the fact that we can interpret the concept of document easily when we are in good mood but we cannot interpret it when we are in hostile mood. So it is the fact that pathos-driven document concentrates on the mood, emotions and feelings of the audience.Logos-driven document is always focused on concepts or logical ability. It concentrates on proof that is given to the audience through logic reasoning. Humans make decisions on what grabs their attention thr ough logical reasoning. If speaker’s communication is perfect and convincing, audience will inspire because they always try to find logical reasoning in the speech of speakers. Educational or official documents are focused on logos. (Ranjan, 2012) The first video is about Breast Cancer: http://www. youtube. com/watch? =bjXCnAXp8cs The second video is about students who attend a high school in New York and the discuss the STEP program which helps them to better understand technology http://www. youtube. com/watch? v=bjXCnAXp8cs First video †¢ What is the background information for this presentation? The information in this video provides info about breast cancer, the presenter tells you in the simplest way how to prevent breast cancer and how to detect it in the early stages hands on, and she gives you an example on how to test yourself for breast cancer.She also gives you in depth information about the subject and why she feels the subject is a sensitive topic for her. W hat is the name of the presenter? Megha Shah What is the name of this presentation? Breast Cancer Prevention Presentation by students of Lewis University Where can it be located? (What is its URL? ) http://www. youtube. com/watch? v=4zrTI25mV9I part 2 of the presentation is http://www. youtube. com/watch? v=bjXCnAXp8cs When was this presentation given? August 2, 2010Where was this presentation given? On the Lewis University campus Who was in the audience? Faculty, students, staff, friends, and family How does each part of the Rhetorical Triangle operate in the presentation? Pathos is focused on emotions and feelings of the listeners, since the presenter felt sensitive on the subject since she either has a family member or a friend who has suffered from breast cancer she was able to reach out to the audience not in just an informative matter but in a personal matter as well.Logos is built on how much the presenter has informed the audience I feel she did a great job, since she has ex perienced the topic in a personal way she was able to give tips and help the audience understand the subject better, she also gave great examples on presentation and how to catch the early signs of the illness. Ethos is described as the personality of the presenter I feel she was a bit nervous in front of the camera but she still did a great job when presenting it. She stumbled on a couple of words when doing the presentation in a face to face camera mode.How does The Speaker operate in the presentation? Based on what you have learned in U1 about the Rhetorical Triangle, is this successful (i. e. , effective)? Yes I feel the speaker did successfully touch the basis of all three steps in the triangle though there were some mishaps altogether it still came out to be a great presentation. The speaker gave an effective method for the presentation as well she was able to properly inform the audience on the subject and give them examples on prevention. How does The Audience operate in the presentation?Based on what you have learned in U1 about the Rhetorical Triangle, is this successful (i. e. , effective)? The audience seemed compelled because I believe all women need to know and understand the causes and effects of breast cancer and learn how to catch the early signs of it, they seemed very attentive when it came to listening ad understanding the topic. How does The Situation/Purpose operate in the presentation? Based on what you have learned in U1 about the Rhetorical Triangle, is this successful (i. . , effective)? The situation given for the topic was to inform women more on an illness that causes death for women today; so the purpose was to inform, educate, and help the audience to better understand the subject and gave them tips on how to prevent and catch the early signs of it. What is the relationship between these elements in this video presentation? Based on what you have learned in U1 about the Rhetorical Triangle, overall, is this successful (i. e. , ef fective)?Since the presentation was given on a campus site, not only did it help the faculty and staff, the students, but it also gave them an opportunity to bring family and friends and help them get involved on the issues of the subject and to help them understand the subject as well. Second Video What is the background information for this presentation? The students in this video attempt to inform the audience about a program that is given to them after school hours(weekends) and it help enrich them in technology and further pushes them to their goals.I think that the program offers the students ways to help them achieve their goals, the program also allows them to go a step further with their homework it’s something like a homework help program that is offered to them after school. It helps the kids in writing, math, and reading as well as English. What is the name of the presenter? Various high school students What is the name of this presentation? The Barnard STEP Progr am special presentation 2012 Where can it be located? (What is its URL? ) http://www. youtube. com/watch? v=oxO7t0vs5QE When was this presentation given? March 26, 2012Where was this presentation given? Various locations that offer the after school program to its students. Who was in the audience? Teachers who volunteer at the program and various audience members who wanted to learn more about the program. How does each part of the Rhetorical Triangle operate in the presentation? Not every step was offered in this presentation I think, Ethos was effectively terminated in this presentation the students were still in school clothing I think or clothes that they wore at home after school I think they could’ve had the students look more presentable.Pathos was initiated since all of the students seemed to come across the program by friends, teachers or family members who wanted to see them succeed. Logos was initiated but could’ve been handled differently if I were just bro wsing online the presentation given on the site would not have just caught my attention, the students were knowledgeable on the subject but only to a certain extent. One of the volunteered teachers could’ve made an appearance in the video and talked more to the parents watching about the subject.It was just students in the video so they pretty much reached out to other students, but students must be able to help their parents understand the subject as well so a teacher should’ve been in the video to help capture the attention of the parents of the students who were interested in the program. How does The Speaker operate in the presentation? Based on what you have learned in U1 about the Rhetorical Triangle, is this successful (i. e. , effective)? All speakers pretty much went over why they joined the program, and what it offers.I didn’t get to see information on why or who started the program where it was offered or why students should join. Students just told w hy they started the program because of who brought it to their attention i. e friends, family members or teachers. No one gave in depth information on why the program was started and who stated it and why. How does The Audience operate in the presentation? Based on what you have learned in U1 about the Rhetorical Triangle, is this successful (i. e. , effective)?Various members were able to watch it was a video that was uploaded in order to let students know about the program, since the video didn’t properly execute why or how the program was stated and gave follow up information of the program I don’t think most audience members would be that interested in letting their students join. How does The Situation/Purpose operate in the presentation? Based on what you have learned in U1 about the Rhetorical Triangle, is this successful (i. e. , effective)?Every school has a after school program, the video didn’t really discuss why or what made their program so special, or more important than any other program †¢What is the relationship between these elements in this video presentation? Based on what you have learned in U1 about the Rhetorical Triangle, overall, is this successful (i. e. , effective)? It was mildly successful I think that if any other student were to view the video they’d just watch and move on to another video relating to the same subject due to lack of information.Both videos were entertaining but the second video proved to be more entertaining than the first the first video gave more information on the subject as well as examples and presentations on prevention, the presenter was able to capture the audience’s attention because the subject is a touchy matter and she was able to capture the attention of not only the faculty and staff as well as her fellow students but other women as well.The second video would prove to have a mild audience it lacked of information. The students who presented the video just dis cussed why they felt the program was useful, no one went into detail on how or why the program was started and what the program offered. REFERENCES http://www. alloutdigital. com/2012/09/what-are-three-parts-of-the-rhetorical-triangle/ http://www. youtube. com

Human sense paper about book Foul and the Fragrant by Alain Corbin Essay

Human sense paper about book Foul and the Fragrant by Alain Corbin - Essay Example The issue of "bad air" was on the high agenda, as it was believed to lead to dangerous contagious illnesses; the doctors were found to have engaged themselves for the solutions of cleaning the air through the means of various fragrances. The mountain air came into light for the preservation of public health with restriction of urban malodors by whatever possible ways. Then during the first half of the 19th century for health goodwill, the absence of any odor instead of good odor was conceived as a more welcoming sign. Therefore, heavy perfumes were rejected and application of light fragrances like flowers accepted; the woman's charm was especially smelled as a natural element. The men almost stopped the use of perfumes while women too kept her skin away from it. This craze was later replaced by the deodorization. The subject matter of sanitation was expanded with new theories from the perspective of public wellbeing related to the cleanliness. "The first, Alain Corbin's tour de force The foul and the Fragrant (1986), originally published in French in 1982, not only focused on scent and the phenomenology of everyday life but drew out the profound influence of odors upon major social, political and cultural events during Frances's modernization in the eighteenth and nineteenth centuries". The term vigilance may describe more the actions rather than any sense or taste. The sense of smell can be associated with many other words such as attention, awareness, or consciousness; and when put together with the word olfactory it becomes olfactory awareness or so on. But, Alain Corbin has skillfully chosen "Olfactory Vigilance" to best suit the French social environment of that time. Through this term - olfactory vigilance, he explores the behavioral and emotional patterns of the people of that period; this greatly influenced the relationships amongst the people as well as the classes and groups of people. Moreover, people used to engage themselves in findings of meaning, creating dispute, or having opinion differences for more or less proving themselves to be powerful; and this also touched the theme of smells. Corbin writes that this olfactory vigilance came into being through scientific approach involving scientist, doctors, chemist, etc. who established that the origin and spread of disease were due to the ignorance about the various odors; and also that the proper diagnoses and treatments of the same could be achieved through adequate awareness and control of odors. The gases emerged for latrines, cesspools, pits, corpses, etc. were classified on account of their bad odors. Corbin talks about an expedition undertaken by Microbiologist Halle who walked alongside the riverbank in an environment marked greatly by unhealthy odors. Halle proved his concept about the relationship between the public health and the poor condition of the river. The science had actually been concerned about these odors since a long time before, but the extent to which the treatment started to be carried out was distinctive. The distinction was sought out between intolerable and acceptable; this led the odors to b e smelled more "olfactorily" -

Alexander Wendt Anarchy Theory Essay Example | Topics and Well Written Essays - 1750 words

Alexander Wendt Anarchy Theory - Essay Example Wendt is more with the realists when they say that the state system is in a state of anarchy and that the states are competing for survival. Theorists agree that Wendt's theory has important implications for the advancement of international politics. "Contrary to neorealism's static materialist structuralism, Wendt's social theory bears on the 'tranformative potential' of international politics. His theory claims to reveal the potential for a more cooperative international relations," http://en.wikipedia.org/wiki/Alexander_Wendt International Relations is supposed to have started with the Peace of Westphalia in 1648, from where the modern system of States emerged and since then, various theories have cropped up. Answering a question why we have to thearise everything, Brown says: "For the majority of theorists in this area, the answer is clear - explain in order to predict, predict in order to control, or if control is impossible, then at least to minimise the consequences of undesirable states of affairs and take advantage of whatever opportunities exist," (Brown, 2002, p.12). This word comes from the German word, realpolitic meaning foreign policy based on practical concerns, and the word attained its credence because of Bismarck. This theory assumes that the States themselves are the actors, and these individual actors are influenced by the structure of international anarchy. It is also assumed that World politics is a voluntarily self-helping system and each state is interested in its own national interest and there is always conflict between one state and another. Its one more assumption is that diplomacy is not for solving the problems, but to serve national interests and the main instrument of success is the military force. Since the end of Second World War, Realism has bhecome one of the major theories of International Relations which leads to political realism, Winston Churchill was a powerful advocate of realist foreign policy. "The perspective was well suited to the early phase of the Cold War. The power struggle between the world's two superpowers dominated international politics, and the United States sought to contain Soviet expansionism," claims (Knutsen, 1997, p.241). It could be defensive realism with national interest in its core and its interpretation connects with international security, anarchy in international relations and Michiavelli's realism. Thucidydes is supposed to be the founder of this school. Michiavelli, though condemned for preaching amoral ways during his lifetime, is the real propagator of Realism. Morganthau is crdited with systemetizing classical realism with his famous six principles. LIBERALISM Liberalism assumes that states can cooperate with one another through institutional mechanisms and bargaining and they are one key actor in the arena of World politics, and here states are not independent, but interdependent. It also argues that international institutions like Transnational Corporations, IMF, WHO, United Nations are actors in a different sphere, and have a role to play. Francis Fukuyama said that the ideology of

Sustainable tourism practice and planning Essay

Sustainable tourism practice and planning - Essay Example It attracts over six hundred thousand visitors every year (Dale and Oliver, 2005:42). There are other tourist attraction sites such as national parks, landscapes, and many castles around Wales. All these and many others warrants this paper a closer insight into tourism practices and plans that can bring out sustainability to a wider group of Welsh inhabitants. Wales has three national parks namely Pembroke shire Coast National Park, Snowdonia National Park, and Brecon Beacons National Park. Presence of these national parks contributes to tones of positive effects of tourism into the country’s social, economic, and political as well as cultural related results. This paper will give a critical outlook into the positive and negative impacts of tourism basing the analysis on Pembroke shire Coast National Park as the destination of my choice. To begin with, tourism creates employment opportunities for many local people bordering the Pembroke shire Coast National Park. Documented ev idence shows that, in 2002, the country received over eight million tourists who led to the creation of 100,000-service sector jobs an amount, which is more than 8 percent of the country’s total workforce (Pitchford, 2008: 113-115). In addition, Cardiff, which is the capital city of Wales, is another tourist attraction site. ... Every national park in Wales has an authority ensuring operations of the site are in good terms. Each authority has two statutory purposes that resolve to enhancement and conservation of the natural beauty, cultural heritage, and wildlife in the area. Additionally, the authority operates purposefully to promote public’s enjoyment and understanding opportunities of the park’s special qualities. By participating in these duties, national park authorities promote cultural awareness and foster social well being of their communities. Cognitively, the government uses the income generated form tourism to develop local infrastructure (Dwyer and Forsyth, 2006: 326). It spends the money on developing new roads and airports. Due to growth of tourists’ adventurous activities and special interests holidays, the business has led to a wide range of offerings and accommodation services. This business investment structure has not only led to sports and outdoor activities, but als o resulted to improved education, health, crafts, and other social benefits to the locals of Pembroke shire. Tourists bring in foreign currency. This foreign currency can help locals by improving their social standards of living. It helps provide clean water and sanitation services. As such, the livelihoods of the local people transform significantly. Tourism industry is an important national economic booster as it plays a key role in shaping the economic factors leading to its improvement. It rolls out both environmental and landscape shapes of the communities around Pembroke shire national park. Tourism is the lifeline for the majority of businesses in most communities

Divine Chocolate; Marketing and Communications Plan Essay

Divine Chocolate; Marketing and Communications Plan - Essay Example They create barriers in the distribution channel by offering attractive bonuses to retailers who surpass their preset targets. Divine also lacks the international economies of scale that the dominators enjoy. In a research conducted in 2007 divine held 0.3% of the total chocolate sales in the UK as compared to 83% market shared by the three dominates. The use of fair-trade certification has contributed significantly to the marketing communications of divine chocolates to the consumers. A research conducted in 2007n proved that most consumers had left other chocolate brands in favor of Divine due to the mark of quality and its splendid taste. It therefore, has been suggested that Divine should develop a marketing plan focused on communicating it product to retailers and final consumers on the basis of fair pricing, product differentiation and emphasis on quality. In conclusion, it has been established that though divine is a small organization it has a high potential of the top of the value chain. It all the features required to get their only solution is adopting a communication plan focusing on the retailers and attaining economies of scale. Divine chocolate company, is a manufacture fair-trade chocolates in UK and United States, marking its first establishment in the UK in 1996. It partners with Kuapa Kokoo cocoa growers from Ghana, comic relief and Christian aid. It has a unique trading system; the farmers are the main shareholders in the company. Its first product, Divine milk chocolate, has been launched in late 1998. Another range of its products include dark chocolate and drinking chocolate; it launched another product in 2000 called dubble, in collaboration with comic relief. The brand was later on launch in the US in early 2007. Currently three main organizations own divine chocolate company. These organizations include Kuapa Kokoo; a group of cocoa producers from Ghana own 45% of the shares, Twin trading

African American Vernacular Tradition Focuses on Spirituals Songs Essay

African American Vernacular Tradition Focuses on Spirituals Songs - Essay Example This proved to be the foundation for â€Å"white† and â€Å"colored† discrimination in the United States, which still thrives ceaselessly in the area. With immense African migrations, slavery was legalized in many regions of America (Zinn 23).The African Americans were referred to as â€Å"blacks† or â€Å"negroes† due to their dark complexion they inherited from their homeland environments. This discrimination proposed a widespread racial feeling of mixed emotions – hatred, contempt, pity or patronization (Zinn 23). Several conflicts have risen within the country due to this racism, leading to the Civil War of 1861. Even though attempts have been made to promote equalization of rights for all citizens alike, the cities are now divided into racially segregated segments. The term â€Å"Vernacular† refers to a traditional trademark, specifically associated with a nation. Hence the African American Vernacular traditions refer to their trademark characteristics that differentiated them from masses. African Americans are known to possess unique language skills and values. Their spiritual songs have been their primary source of inspiration since time unknown. Though their vernacular traditions have now been highly influenced by the modern cultures, attempts have nevertheless been made by the African Americans to save their traditions from extinction.... rect addresses and dialogues, as well as erasing all specific time markers in identifying specific episodes, Jones constructs a complex text of characters and events whose authority and authenticity are occasionally undermined by its ambitious elasticity and heteroglossia† (Bell). This reflects the uniqueness of the African American Vernacular language from the Standard English of today. However, it has not been this simple for preserving oral vernacular traditions like spiritual songs. These were essentially conveyed from parents to offspring and down through the generations. The originality could therefore not be protected since the newer generations â€Å"†¦ learned all their songs by ear, they often strayed into wholly new versions, which sometimes became popular, and entirely banished the other† (Higginson 160). Hence the oral vernacular tradition was heavily influenced by the cultural and environmental factors through times and has evolved in many stages into the forms and genres as we see today. The African Americans love their spiritual songs, and they continue to inspire them even today. Their deep respect for the songs stemmed from their relevance with the sufferings of Christ. When the African Americans toiled on plantations and labor in the capacity of slaves, many of them identified themselves as Christ undergoing the troubles and sufferings of his life, often asking God for help and the strength to overcome these problems. But the sufferings of the African Americans turned into their faith – a faith that found its solace in songs. Therefore the African Americans regard their spiritual songs in highest esteem. The African American Vernacular traditions are described as that â€Å"which refers to the church songs, blues, ballads, sermons, stories †¦

Water Research Paper Example | Topics and Well Written Essays - 1250 words

Water - Research Paper Example of local divide administration on the quality and quantity of water resource to manipulation of climate change in participation outline on local and international scale (Mays & Larry, 49) Water is considered as an essential commodity in our day to day life. Water is usually found as ground water or even surface water (Moran, Edward & Devin, 19). In this paper I will examine more on ground water. I will also examine factors leading to shortages of water and ways to curb such incidences (Reston & Va, 206). In any given nation ground water comes out as really an essential component. Today, ground water resources, supply water to the surface and surface water sources. Ground water in its highest percentage of about 25% is usually stored as fresh water while only about 1% of the total fresh water is stored as surface water in rivers, dams, lakes and soil moisture (Moran, Edward & Devin, 29). The remaining percentage of fresh water about 74% is usually stored as polar ice and glaciers (Mays & Larry, 48). The fact that ground water is not stored means that this resource is usually not taken into consideration most of the time or even misunderstood. Its presence was appreciated after a research on ground water movement ‘secret’ and ‘occult’ was carried out by Ohio courts (Mays & Larry, 78) This resource is very important to public health, the ecology and more so to the economy at large. Often about 75% of the society’s water system depends on ground water. In addition, rural areas and metropolitan regions in the United States highly depend on the ground water system in all their operations and day to day activities (Moran, Edward & Devin, 48). It is through the availability of ground water that we have the surface water due to the fact that ground water supplies the rivers, streams, dams and lakes during drought seasons or even low flows (Reston & Va, 218). The agricultural sector cannot be left behind too as it plays a very significant role in its use

Write about an economic person ,John Maynard Keynes Essay

Write about an economic person ,John Maynard Keynes - Essay Example From, Cambridge, after failing to proceed with part II of mathematics, he made a debut to the civil service. While at the civil service his tasks were at the office of India. At this office he spent a period of lower than two straight years. The India office experience gave him a chance to learn the particles of financial management as well as administration. Also at the same office he collected material meant for his first authored book. It was published in 1913 under India Currency and Finance title. In this book was a detailed study by Keynes of the monetary system of India. Subsequent to his working at the India office he made a comeback to the University of Cambridge and here he was to spend six years studying mathematics and economics. In 1909 he was the winner of the Adam Smith prize for the written essay by the title The Method of Index Numbers. At this university he learnt economics from none other than Alfred Marshall. Also he was appointed as the Economic Journal editor in 1911 at the age of 28. While working as the editor for this journal he showed a great deal of wealth as an administrator and organizer. Keynes also gained fame after WWI which ran for 1914-18 due to his opposition the Allies imposed punitive reparation payments on Germany while signing the treaty of peace. He argued that the reparations imposed were so huge that the nation of Germany would struggle to fulfill the liabilities whilst remaining unstable politically. Of the five members’ council, he was the most critical. The other members were; Lloyd George- prime minister for Britain, France’s Clemenceau, Italy’s Orlando Vittirio and US president Woodrow Wilson. (Keynes, 2006: xiii, xiv) Keynes has been one of the worldwide celebrated British Economists. Most known about him was the nature of not holding an opinion for a long period. Later in his life he joined the Cambridge University where he studied his economics and

Strong relationship Essay Example for Free

Strong relationship Essay Perhaps, growing up as a member of the third sex, most especially in a black community, is one of the most significant challenges that one could face. Black communities are centered on the traditional function of an institution, which is mainly directed in opposing the lifestyles that are deemed to be transgressing the code of morality. Historically, people of color have been faced with serious hardships and obstacles, and these add up to the pressure of being a part of the third sex. Fortunately, such experiences have been my stepping stone to become aware of what it is like to be involved in a subject that few have dared to discuss. Though I am lucky enough to grow up with a strong support system, I still had and continue to have my share of difficulties which eventually changed my perspective in the governing body that permeates our community. I was once a member of the Navy, and I was discharged from the service on the basis of sexual orientation. My firsthand account of the institutional discrimination became my guiding force to pursue a legal profession which I believe would pave the way for me to bring to public interest an issue that is often taken for granted. As an individual who has spent a considerable time working in the paralegal environment, I believe that education and exposure are imperative tools in bringing changes in the perspective of individuals. Likewise, the attainment of understanding towards an issue can only be possible if individuals are aware of the current situation. Hence, armed with a strong desire to pursue law, I will strive to bridge the gap between the gay community and the public. Similar to other applicants who wish to apply for the university’s law program, I offer credentials that highlight my capability as an individual. Alongside my education and work experiences as a paralegal practitioner in both the international and local landscape, I also actively participated in community outreach programs which became a ground for me to fully recognize my capabilities as a legal practitioner. From there, I managed to have an account of providing legal assistance and education among people of different backgrounds specially those that were impacted with the discriminatory practices present in the workplace. Likewise, I was able to share my experience as a person of color and a member of the third gender. I account the continuous increase of my professional knowledge to all my experiences in working with people of diverse background. Having been able to deal with individuals who offer varied and inspirational stories catapulted my desire to understand further the ins and outs of the industry. For these reasons, I strongly believe that (name of university) would offer me the education that would bring me a step closer to attaining my goal of becoming an attorney. My strong commitment to diversity as well as excellent program would enable me to achieve my objectives and broaden my perspective in legal aspects. In addition, when identifying potential schools, I sought out institutions that extend their efforts to areas that would prepare me excellently for public interest works and would fully equip me with academic input which, in the long run, would enable me to give out possible improvements with the issues present in the field of law. I also believe that (name of university) is a ground for me to reconstruct my plans for a better career path and would allow me to take on valuable options that are essential for establishing strong relationship with the community that I am about to work with. The combination of my strong educational background, practical experiences and my pursuit to expose and rectify the injustices permeating in our society would ensure my success in the university’s law program. For the foregoing, I believe that (name of university), with its purpose-driven programs, is the ideal institution to embark upon the study of law.

Benefits of Environmental Law

Benefits of Environmental Law Introduction Dating back to 1970s the concept of environment and resource management in New Zealand has gradually developed to adjust to internationally addressed environmental issues fist recognised by the World Summit held in Stockholm in 1972 when the need to protect the environment was acknowledged by the political world (Study Guide 1: Resource Management and Environmental Law). For a long period of time and especially in the last three decades, conservation issues have been on the political agenda in New Zealand. During this time, conservationist successful brought issues to the attention of governments and had policies and institutions introduced or changed to meet their demands (Buhrs and Barlett 1993). International influence The local thinking on the need to improve environmental management was influenced following an audit of New Zealands environmental management by the OECD on 1980. (Williams, 1997 cited in ENV 103 Resource Management and Environmental Law, Part 1) New Zealand is nationally and internationally regarded as a clean and green country due to the large areas of the country being relatively untouched and more than twenty per cent of the land being still under native bush. Having a population of only 3.5 millions, the country is seen as sparsely populated and pollution problems are regarded as minor comparing to other, more industrialised countries of the world. (Buhrs Bartlett, 1993) Buhrs Bartlett (1993) stated that New Zealand is able to prevent the environmental problems from emerging by learning from other countries experiences. Even though there have been improvements in some areas such as nature conservation, in other aspect New Zealand environmental policy has been slow comparing to other western countries (Buhrs Bartlett, 1993). Political and law reform in New Zealand Starting with The Town and Country Planning Act (TCPA) being passed by Parliament In 1977, political and law reform in New Zealand has regulated the use of land enforcing the need for permission for any activities through local government. The TCPA was concerned with economics and economical development within New Zealand being directed mainly at zoning (Study Guide 1: Resource Management and Environmental Law). One of the first documents identifying how the key ideas underlying the concept of sustainable development could be applied in New Zealand, The Integrated conservation and development: A Proposal for a New Zealand Conservation Strategy was prepared by The Nature conservation council in 1981 (Study Guide 1: Resource Management and Environmental Law). Starting with The New Zealand Physical and Environmental Conference recommending the establishment of an Environmental Council, New Zealand has addressed the concerns that environmental costs were often overlooked during economic development (Study Guide 1: Resource Management and Environmental Law). Benefits of Environmental Law for New Zealanders The clean and green image that New Zealand has managed to project to the world for such a log time is a very important part of the countries international image and has been sustained due to the countries ability to protect its natural heritage and local unique fauna and flora. Every person wants a clean environment in which to leave and leave for future generations. The New Zealanders environment is as much part of the countries image as its own history and culture. The clean environment it is as equally important for people as individuals as it is for the standard of life. The Influences in the development of environmental law in New Zealand have been as much internal as external even though the environmental issues have been in countrys agenda for a very long time. Having a very developed touristic economy, New Zealands environment plays an important role in the countys economical development and prosperity. Environmental law in New Zealand is vital for protecting all the factors influencing New Zealanders standard of life and the economical growth. Contributing factors to Environmental Law in New Zealand According to Buhrs Bartlett (1993), New Zealands unique flora and fauna and its distinctive species and ecosystems have suffered serious losses since human settlement. It is estimated that prior to human settlement eighty per cent of New Zealand was cover in forest. Since then the area covered by forest was significantly reduced to fifty-three per cent by 1840 and further to twenty-three per cent by 1983, making the treat to ecosystem one of the main contributing factors to Environmental Law in New Zealand. (Commission for the Environment, 1985 cited in Buhrs Bartlett, 1993) In 1928 increased public interest in conservation led to the introduction of the Public Reserves, Domains and National Parks Act. Several National Parks have been established by 1929 and another four during the 1950s. (Department of Statistics, 1989, pp.512-13 cited in Buhrs Bartlett, 1993 ). The conservationists concerns in regards to destruction of scenic beauty increased during 1950s continue trough 1970th and the early 1980s. Following battles over government proposal for the utilisation of beech forests, a new, more radical conservation organisation, the Beech Forest Action Council (later named the Native Forest Action Council) was established. The interest of the environment movement in New Zealand moved towards conservation issues to a global dimension during the 1980s and early 1990s. (Palmer, 1990 cited in Buhrs Bartlett, 1993) The Quality of Life Issue and Pollution are just some of many contributing factors to Environmental Law in New Zealand. The quality of life is often associated with the standard of living. However, a good standard of living, like the enjoyment of life, the quality of social relations within society and the satisfaction of psychological needs can contribute to the good quality of live but does not necessarily lead to it, while the low quality of living is often associated with people living in abject poverty(Buhrs Bartlett, 1993). The quality of life issues such as pollution, public health and human environment problems have not been the subject of public concerns until the early 1970s, when they started to play a more important role in the public agenda. Poor disposal and waste management has lead to further environmental health and pollution issues with the cleaning cost estimated at over $600 million. (Ministry for the Environment, 1993; Minister for the Environment, Media Statement, 16 December 1992; Stevenson, 1992 cited in Buhrs Bartlett, 1993). There are several factor categories that help explain why certain conditions or problems have a better chance of reaching the political agenda. The Socio-cultural context of New Zealand society has been receptive to nature conservation issues. The countrys natural environment and scenic beauty is seen as unique which has offered a significant level of support allowing the conservation movement in New Zealand to develop professionally and politically skilled organisations. Significant progress in conservation policy has also been achieved due to the economic factors as well as political-institutional factors. The relative seriousness of environmental problems also contribute to the political recognition of problems. Convergence is another factor which may explain why problems receive political attention despite the weakness, or even absence, of domestic pressure and demands. This is a process by which outside influences induce countries to adopt similar policies, (Buhrs Bartlett, 1993) The RMAs role in New Zealand One of the environmental Lows in New Zealand is The Resources Management Act (1991). This is the only law which is dealt with on a daily basis by many around New Zealand. Having clean air and unpolluted beaches are some of the qualities of our environment that we rely and values, which the RMA seeks to protect. It also encourages the protection of areas of our natural environment that provides habitat for ingenious species. The RMA set out to create a more streamlined, integrated and comprehensive approach to environmental management. The focus of RMA is on managing the effects of activities rather than regulating the activities themselves. The purpose of this Act is to promote the sustainable management of natural and physical resources. In this Act, sustainable management means managing the use, development, and protection of natural and physical resources in a way, or at a rate, which enables people and communities to provide for their social, economic, and cultural wellbeing and for their health and safety. New Zealand Legislation: Acts available at: www.legislation.govt.nz/act/public/1991/0069/latest/DLM231905.html The RMA controls the environmental impacts of activities through the requirement to apply for Resource Consents as well as through any conditions for permitted activities included in the relevant regional or district plan. Conclusions Environmental Law in New Zealand as well as globally is in constant and continuous development and reassessing due to the continuously changing environmental issues nationally as well as internationally. The influences in the development on environmental law in New Zealand have been as much internal as external even though the environmental issues have been in the countrys agenda for a very long time. New Zealands environmental law has gradually change to meet the countrys needs for protecting the indigenous flora and fauna affected by the increasing population and continuously changing environmental conditions. The countrys heritage has suffered dramatic changes over time with species broth to extinction or close to it. Learning from past experiences and from other countries experiences, New Zealand has managed to protect its clean and green image by practicing a environmental issue prevention policy. References BÃ ¼hrs, Ton and Robert V. Bartlett (1993) Environmental Policy in New Zealand. The Politics of Clean Green? Chapters 2 New Zealand Legislation: Acts available at: www.legislation.govt.nz/act/public/1991/0069/latest/DLM231905.html Study Guide 1: Resource Management and Environmental Law Williams, D.A.R (1997). Environmental and Resource Management Law; cited in Study Guide 1: Resource Management and Environmental Law Bibliography Royal Forest and Bird Protection Society of New Zealand, (2005). Breaking Down Barriers The Resource Management Act Made Easy. Available from: http://www.forestandbird.org.nz/rm/index.asp Environmental Defence Society Website http://www.rmaguide.org.nz Ministry for the Environment lots of information about the Resource Management Act. Available at: http://www.mfe.govt.nz/rma/index.php Ministry for the Environment, (2006). Your Guide to the Resource Management Act. Available at: http://www.mfe.govt.nz/publications/rma/rma-guide-aug06/html/index.html New Zealand Legislation: Acts (2008). Resource Management Act 1991. Available at: http://www.legislation.govt.nz/act/public/1991/0069/latest/DLM230265.html Hardin, Garrett (1968), The Tragedy of the Commons Science, 162 (13 December), pp. 1243-1248. (Reprinted in: Ken Conca, Michael Alberty, and Geoffrry D. Dabelko, eds. (1995), Green Planet Blues. Boulder, Colorado: Westview Press, pp.38-45).

The Battle of San Pasqual :: essays research papers fc

The Battle of San Pasqual   Ã‚  Ã‚  Ã‚  Ã‚  The battle of San Pasqual was one of the many battles fought against Americans to protect their land. The greedy American government was determined to conquer California from Mexico and make it part of the union. The mass migration of immigrants caused the widespread of people to flee south.   Ã‚  Ã‚  Ã‚  Ã‚  Mexico had departed from Spain in 1821. California wanted to manage their own affairs however, they lacked self government. Pio Pico was the civil governor and Jose Castro was the military comandante. The two men held great hostility toward each other. They divided California’s land and raised armies for themselves. These divisions of armies led to future problems, due to the lack of unity between the two.   Ã‚  Ã‚  Ã‚  Ã‚  The United States Navy arrived in Monterey on July 2, 1846. â€Å"The two California leaders made a half-hearted attempt at cooperation† (Johns 2). The two men and their followers met at a ranch near San Luis Obispo to agree on an opposition towards the American forces. The lack of trust within one another led the two armies to march in separate units to Los Angeles.   Ã‚  Ã‚  Ã‚  Ã‚  Upon the troops arrival in Los Angeles Castro wrote a letter to Commodore Robert F. Stockton demanding to discuss a way of preventing war. Stockton wrote back concluding that the men must allow American forces to raise an American flag in California. Baldridge 2 The American flag represented that California was America’s land. Stockton also claimed that a treaty would be issued after the flag was inputted in the California soil. Castro refused to take the American negotiation. Castro soon spread the word of American disgrace to Governor Pico, and he also informed him that he was vacating the land due to a lack of resources. He claimed the resources were unable to carry on a war. Pico soon followed with the same intentions.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Following the departures of Pio Pico and Jose Castro, the United States naval forces entered Los Angeles without opposition and raised the stars and stripes on August 31, Stockton appointed Captain Archibald Gillespie military commandant of the town, with instruction to be vigilant, firm and strict, and by no means permit anyone to escape† (Johns 3). California natives soon grew angry with Gillespie’s demands and lodged an attack on him; the Americans won the small battle. And, four days later California won another attack at Chino Rancho of Isaac Williams. â€Å"Encouraged by their success, the local inhabitants then gathered a large force which surrounded the detachment in the pueblo and forced Gillespie to evacuate his post on Sept, 30† (Johns 5).

Rifle Poem :: Poetry Poems

Rifle There's a crack in the air, and I'm split by the sound the moment deadly still until it's broken by another crack. A long sinuous echo hangs in the air, so physical I might try to wave it away like smoke. Then a third and fourth crack, and I'm on my feet, even though shots aren't unheard of in hunting season, these rural woods overfull with deer. But instead of this, I think of the uneven unpolished grain in the stock of my first rifle, the weight of it on the shoulder, the trigger worn dull with use. That first sighting with the left eye looking out. wandering through the sights; the feel of the bolt in the hand as it snapped back, slid forward in its path and locked, readying the cartridge as it lifts into the chamber, secured, prepared. A second snap and it's released, out into the world where only a second before there was nothing, not even stillness. And then the flood of world returns.

Theravadan Buddhism Essay -- essays research papers

Theravadan Buddhism Throughout history there have been numerous religions and theologies that men and women have entrusted their lives and ways of living to. One of the most intriguing is that of Buddhism. The great Buddha referred to his way as the middle way, and he, as the "Enlightened One" began the teachings of the religion with his first five Ascetics who he shows his middle way. This great occasion is the start to what will be known as Theravadan Buddhism. Although Theravadan Buddhism would later be seen as the "small vehicle," it provides the first idea of the doctrine anatman or having no-self that shapes the ideas of every Buddhist today. Theravadan Buddhism which means "The teaching of the elders," is the teaching of the Buddha in its true traditional form. After attaining enlightenment under the Bohdi tree, the Buddha returns to five ascetic monks he had been associated with previously. He taught them the essential parts of Buddhism which include the vital Four Noble Truths. These teachings were taught by monks, and they give the fundamental truths on which the religion was founded. These are the Four Noble Truths: (1) all life is inevitably filled with sorrow; (2) sorrow is directly due to craving; (3) sorrow can only be stopped by stopping the craving; and (4) this can be done only by disciplined and moral conduct with meditation led by the Buddhist monk. These truths show that the Buddhists saw all things as transient, and being transient there is no eternal Self or soul, hence anatman or no true self. While the Theravadan Buddhist practiced the idea of anatman, there were other movements that practiced the idea of atman or true self. The Upanishadic movement, which started about 300 years before the Theravadan practice, revolves around a story of a boy who Yama tells there is a self in everyone. This true self or atman is covered up by the illusion of an individual. As this way of thinking was being taught, people began to uprise and question if religion is worth it. This leads to many ascetic movements in which people leave their homes to be scavengers. Because this could be done by any it began to get very popular. The many ascetic movements gave rise to many different individual movements... ...low, I feel that all of these ways of life are flawed. In most of the religions only the higher classes can reach the supreme way of life. The regular people are stuck, and they can only help the monks or Brahmans to attain their goal. This seems very unfair even if they are producing good karma. In the Vedic religion the Shudras don't even have the option of studying the holy text. They have no chance of gaining entrance to another level of being until their next life. Theravadan belief of the being no true self is all together mind boggling. If there was no self then how can karma pass from one existence to another. It can't. Each period in time has new ways of thinking and viewing the world. India has been a place of many movements in the field of religion. These early ideas and practices of Theravadan monks can be seen as one of the many religious ideas of the past, that has in some places lasted to the present day. As is the case with all religion, it will be subject to scrutiny, questioning, and slander. While many may not see the Theravadan way of anatman as being right or even sane, it is their way of life and they should be respected for it.

How to Calculate Retirement Funds

To calculate the present value of interest and principal payments, you will need to use the NAP function, rather than the UP function, since the cash flows in the principal and interest columns are not constant throughout time. ] What do you observe when you look at these numbers? Explain. (c) Using your amortization table, what Is the principal that remains to be paid after you have completed 15 years of payments? How does this figure relate to the payments that you have already made? How does this figure relate to your remaining payments? Explain. (d) Suppose that you had bought this house in June of 2006 under the terms scribed above.Since that date, the average house has declined in value at the rate of 1% per month. [This is the national average for the 3-year period ending summer 2009. ] Assuming that you also experienced this price decline on your house, at what point in calendar time will you owe more in principal on the loan than the house is worth? Assume throughout that yo u make every payment on time and that house prices continue to decline until at least this point in time. Answer the same question if you had paid 30% down Instead of 10%. Explain why your answers are different. E) Now suppose that your house from part (d) was located In Miami, FL.The average decline in housing prices over this time period in Miami was about 2% per month for the last 4 years. Assume that your house's price declined by the same amount as the average house in the Miami area. How does a 2% decline change your answers to part (d)? Are the answers the same or different? Explain. NOTE: For questions prepare a spreadsheet model for part. Use this spreadsheet model with additional calculations for part b, c, d, e. Written answers to the questions in b, c, d, and e should be place on a separate worksheet In the same document. 2.Suppose that your salary at age 25 Is $72,500 and that you are paid on a monthly basis. You plan to retire at age 65 and will need 75% of you last ye ar's salary as Income after you retire for living expenses. You have saved $55,000 to date. You want to build your dream home to live out the rest of your life in at age 50. Based on current prices Ana an Notation rate Tanat Is expected to rise at 1% per year Inelegantly, you project this home will cost $1,000,000 to complete. You have some older relatives that have always had an interest in you and have indicated that you are in their wills. Assume that you will inherit $100,000 in 5 years.Assume that you like to travel and plan to take one nice trip every year starting at the end of your first year of retirement until age 75. The average price of the kind of trips you would like to take is $5,000 today and will rise with inflation. You project that your salary will grow at a rate of 2% and that your retirement income needs will grow at 1%. Finally, assume that you expect to live to age 85 and that you wish to have a balance at the end of your life that is equal to the present valu e of 5 years of your needed income. The appropriate interest rate for your working life is 9% and declines to 6% after you tire.Both rates of return are nominal. Assume that growth rate and interest rates are quoted as annual figures and reported as EAR's. A) What % of your monthly salary do you need to start saving to meet your expected needs? Find the solution to this problem by taking all cash flows to the present (I. E. Age 25) b) Verify that your monthly savings from part a plus your initial savings and inheritance described above will allow you to pay for the house at age 50. NOTE: Build a spreadsheet model to answer these two questions and place it in the same document as your answers to questions 1 .

Corporate Sponship in Event

Thanks to increases in leisure time and discretionary spending nowadays, community groups as well as individuals are becoming enthusiastic in events according to their interests. Events have occupy our newspapers and television screens as well as much of our free time and enrich our lives (Bowdin et al. , 2011). Moreover, events have a substantial contribution to the national economy. In UK, the event industry generates over ? 36 billion every year, which sustain at least 530,000 full-time jobs (Bladen et al. 2012). Under the trend, the business sector has take events and events’ sponsorship into consideration when making their marketing strategies. Globally, expenditure on event sponsorship has been escalating each year – from USD 44 billion in 2009 to an estimated USD 51. 1 billion in 2012 (IEG, 2013). The overall sponsorship spending in the UK each year is around ? 934 million, made up of sports (51%), arts and business (18%), broadcasting (20%) and others (10%) (Mer miri and South, 2009).Before analyzing the relationship between sponsorship and event, the two concepts should be clarified first. An event can be defined as â€Å"an organized occasion such as meeting, convention, exhibition, special event, gala dinner, etc. an event is often composed of several different related functions† (Getz, 2005, p. 16). According to International Events Group (IEG, 1995), sponsorship is â€Å"a cash and/or in-kind fee paid to a property in return for access to the exploitable commercial potential associated with the property†.In this essay, the scope of the event industry and main types of sponsorship will be introduced at first. Then, the importance of corporate sponsorship in the event industry will be examined by considering the benefits to both sponsors and events. Next, the essay will critically analyze the risks of corporate sponsorship and discuss other sources of event funding. Finally, the conclusion can be drawn as corporate sponsors hip plays a significant role in the event industry but potential risks such as ambush marketing should not be ignored.In addition, other sources of funding are essential to successes of events. The event industry has a large scope; here, only some key components will be presented. Event organisations, staging or hosting events, are core element of the event industry. Besides, professional groups or individuals who organize events on behalf of their clients are called event management companies are emerging with the event industry. There are also various suppliers covering staging, lighting , transport, accommodation and security of the event industry.External regulatory bodies and publications have tight relations with the event industry as well (Bowdin et al. , 2011). As for types of sponsorship, cash is the most common source provided by sponsors to support the event (Wagen & Carlos, 2006). Sponsors can also offer ‘value in kind’ by providing free goods and services t o events (Wagen, 2007). Other sponsorship may cover the media coverage, IT support, entertainment speaker sessions and etc.From the sponsor’s perspective, sponsors have objectives that fit into one or more of these areas: to increase product or brand awareness, to develop corporate image, to drive sales, or to develop market strategy (Yeoman et al. , 2004). To begin with, sponsors can gain benefits from marketing area through sponsoring the event industry. Sponsorship is acting as a more effective way of market promoting, sales driving and reaching the target market (Bowdin et al. , 2011).Among various traditional marketing promotion methods such as advertising or personal selling, sponsorship is argued to be one of the most effective means of communicate and form relationships with consumers and business partners (Grey and Skildum-Reid, 2003). Siegel (2001) investigated the sponsorship of tobacco industry and found that despite a federal ban on tobacco advertising on televis ion, tobacco companies achieve the equivalent of more than $150million in television advertising per year through their sponsorship of televised motor sports events.From 1997 through 1999, tobacco companies achieved 169 hours of television advertising exposure and $410. 5 million of advertising value for their products by sponsoring motor sports events. In addition, events provide sponsors with an environment where consumers are relax and better accept marketing message; therefore, sponsorship is key driver of product sales (Bowdin et al. , 2011). There are two main ways for companies with products achieve high sales goals including an exclusive in-game presence at sporting events or exclusive rights in their product ategory at a festival. For instance, Tiger Beer sponsors the Tartan Asian Extreme Festival and distributes samples of their beer to attendants as part of an integrated marketing campaign which also included the launch of The Tigers’ awards to celebrate Asian film s in the UK (Anon, 2005c). The Stongbow Rooms, an online game company, launched the Scottish Courage Strongbow Rooms concept resulted in an estimated increase in 12% monthly sales gain (Scottish Courage, 2005). The sponsorship of the event industry is an emerging new channel of sales driving for sponsors.Moreover, events also help sponsors get access to specific niche/target markets. For example, O2 sponsored music concerts to appeal to a youth market and establish itself as the biggest mobile network in the youth market (Carter, 2004). Saudia Private Aviation (SPA), an affiliate of Saudi Arabian Airlines, has renewed its sponsorship of the 6th edition of EXCS International Luxury Motor Show. The company believed that the event offer a platform for them to reach prominent people and the high-class segment of the community, who SPA targets through its marketing programs. (AMEinfo, 2012).Next, brand awareness and brand image of sponsors’ can also be created and developed throug h sponsorship, especially for companies expanding into new international markets (Noordin et al. , 2011; Bowdin et al. , 2011; Yeoman et al. , 2004; Aaker and Joachimsthaler, 2000; Cornwell et al. , 2001). Perceptions of a brand are increasingly linked to consumers’ experience with the brand. Thus, in brand strategy, delivering a comprehensive brand experience is becoming paramount, whereby ‘‘marketing and external communications help build the brand, but nothing is more powerful than the customer’s actual experience’’ (Berry, 2000, p. 36). The case of Vodafone entering New Zealand mobile telecommunications market is a suitable example to illustrate the effectiveness of brand awareness and image building in the new markets through sponsorship. The initial step of Vodafone setting into the New Zealand mobile telecommunications market was in 1998, and it had dominated 45% of the market until 2003. Sponsorship was an integral component of Vodafon e’s brand strategy. Vodafone sponsored Rugby, New Zealand’s national mass-audience sports, in order to quickly and effectively reated brand awareness among target groups when entering the new market. Then Vodafone use sponsorship as a platform to let customer experience products and develop emotional connections. Thus, it not only create broad awareness alone but also build brand personality among consumers and create links to popular youth culture, facilitating much closer bonds between customer and the brand (Cliffe & Motion, 2005). Besides obvious financial benefits, sponsorship allow sponsors to build up corporate images Bowdin et al. , 2011. Corporate image and brand image are two different concepts.Corporate image may or may not be related with its products or services and usually be associated with corporate social responsibility (CSR) (Godfrey, 2006). Usually, companies support charity events to create goodwill in the community. For example, NPower became headl ine sponsor for Macmillan Cancer Relief World's Biggest Coffee Morning improve to its brand perception (Anon, 2004). Wu (2002) added that companies such as petroleum, tobacco and weapon industries whose image need some polishing were likely to offer sponsorships to arts, culture and charity events to leave good impressions to the public.Furthermore, sponsorships are also used as incentives for a company’s workforce and create better employee relations IEG (2008). Companies often perceive event sponsorship as a way to offer their employees access to the events or corporate rewards to motivate them. For example, Royal Bank of Scotland’s and Edinburgh International Festival secured New Partnership funding from Arts ; Business which enabled the bank’s staff to take part in ‘Royal Bank Turn Up and Try It’ workshops.By involving staff in the arts sponsorship, the bank wanted to form more creative thinking, dealing effectively with customers or colleagues of their employees (Royal Bank of Scotland, 2003). The business involving staffs events aims to creating more intensive inter-staff relationships and loyalty to companies as well as staff moral and the like (Godfrey, 2006). From the event’s perspective, the financial investment, in-kind support and media exposure are three main benefits that event organizers seek from sponsors (Watt, 1998).Watt (1998) argued that events could not be successful happen without adequate financial support. Financial investment is the most obvious and direct income for events. The 2004 Edinburgh International Festival received around ? 1. 73 million from sponsors and donator, accounting for 27% of the total income (Bowdin, 2006). Except for cash, in-kind support is vital to event organizers as well. Crompton (1994) summarize four main types of in-kind services including product support, personnel support, communication resources and expertise and intangible benefit of â€Å"institutional cloutâ⠂¬  conferred on the event.According to the research done by Cultural Ministers Council (2002) on cultural sponsorship in Australia, in-kind support approximate 83% of organizations’ sponsorship commitment. Over 60% of respondents provide in-kind services covering legal and financial advisory services, IT support, auditing, marketing and management expertise and etc. (Richards ; Palmer, 2010). As for â€Å"institution clout†, if an event links to a sponsor with a strong, positive public image, then sponsorship may help legitimize the event and improve its public profile (Crompton, 1994).In addition, media exposure is also beneficial for events by not only promoting events to the public but also securing financial sponsorships easier (Crompton, 1994). In addition, media exposure is also beneficial for events by not only promoting events to the public but also securing financial sponsorships easier (Crompton, 1994). In 2000 Sydney Olympics, Nike, one of official sponsor s, launched its pre-Olympic advertising campaign, which not only promote its own brand but also the Sydney Olympic Games (Tripodi and Hirons, 2009).In spited of all the benefits brought to both sponsors and event organizers, there are still a number of potential risks associated with implementation of sponsorship, which should be paid enough attention to (Wagen, 2007). For the sponsors, first and the foremost is the â€Å"ambush marketing† issue. McKelvey (1994) describes it as â€Å"a company's intentional effort to weaken or ambush its competitor's official sponsorship and seek to confuse the buying public as to which company really holds official sponsorship rights. Ambush marketing reduces the effectiveness of the sponsors message as well as pose a threat to sponsorship agreements (Meenaghan, 1996). In the 2008 Beijing Olympic Games, the torchbearer was Li Ning, a former gymnast and now the chairman of Li Ning company, which easily made the greatest 2 or 3 minutes of fre e advertising for Li Ning company. Although Adidas was the official footwear sponsor other than Li Ning, 67. 4% respondents incorrectly recognized Li Ning as the official footwear sponsor (Pitt et al. , 2010). Moreover, the ‘fit’ between a sponsor and an event is vital for the success of the sponsorship (Wagen & White, 2010).Not every company is the potential sponsor for every enent (Decker, 1991). Inappropriate sponsorships not only cannot achieve the desired outcomes of sponsors’ but also waste time and money or may even negatively influence their brand images. For example, Southland Corporation, the former owner of 4,000 7-Eleven convenience stores, sponsored cycling events. There was no obvious link between the stores and cycling so that the target audience did not get the marketing information of the company thus no significant increase in sales(Crompton, 1994).For the event organizers, it is well worth remembering sponsors are temporary and unstable for var ious reasons such as economic recession or government ban. For example, the government ban tobacco sponsorship in sport; thus, event organizers will lose all sponsorship from tobacco companies immediately (Bowdin et al. , 2011). In addition, sponsors are a stakeholder that event organizers have to make additional efforts to satisfy their requirements (Crompton, 1994). Sometimes, sponsors can be more trouble than they are worth.Significant time can be spent in servicing sponsorship and sometimes this time would be useful to the event if it were devoted to other forms of support (Watt, 1998). Finally, the image of sponsors’ may also leave bad impression on audience due to unpredicted failure, which may result in jeopardize the event itself (Crompton, 1994; Walker et al. , 2011). Therefore, other types of funding are essential to success of events. Ticket sales are one of the major revenue generating strategies for the event organizer to adopt in the modern events market (Raj et al. 2009). In the 2012 London Olympics, the ticket sales was reached 587,294 million (London 2012 Organising Committee, 2012). Moreover, government grants are keen to provide support to events not only for financial reasons but also expert advice and information (Raj et al. , 2009). Selling merchandises, broadcasting rights, perceiving donations and other types of funding can also act as financial support for the event industry. In conclusion, corporate sponsorship is important in the event industry for both event organizers and sponsors receive benefit from it.On the one hand, event organizers gain finical support, in-kind services and media coverage from sponsor, which can secure the income of events. In addition, intangible benefits such as positive influence from sponsors’ brand images are also pointed out. On the other hand, sponsors invest on events in exchange of more effective marketing strategy for financial purposes, brand building, better corporate image and facil itating employee relation. However, some pitfalls associated with sponsorship for both sponsors and event organizers are also critically discussed.The ambush market and â€Å"fit† theory between sponsors and events are two main issues that sponsors should take into consideration before investing on events. The unstable feature and sponsors’ influence on events’ performances are critical to event organizers when seeking for corporate sponsorships. Last but not the least, other sources of funding such as ticketing and government grants are vital financial support for events. It can be conclude that corporate sponsorship is important in the event industry, but the drawbacks should not be neglected and other types of funding are also necessary.

Lee’s film & Brokeback Mountain

Ang Lee’s film, Brokeback Mountain, is one of passion, emotional struggle, heartache in relationships and unanswered questions in everyday life. Using a natural setting and authentic attire he examines the tumultuous relationship of two cowboys in a rugged area of Wyoming. The film poses various questions for the viewer, and how one is able to examine life, while fearing suspicion and choices, plagued with guilt and uncertainty.First of all, the main characters Jack Twist and Ennis Del Mar are stereotypical of Western gentlemen during the 1960s, on the outside. Ennis is a soft-spoken man with a chip on his shoulder, while Jack is a loud-mouth rodeo fiend. But, slowly, they find their way together, despite a time when homosexuality was seen as a societal ill, particularly in rural America. We know this to be a taboo topic, because it is something that was not widely accepted in mainstream media prior to the release of this film.Several themes throughout the film apply to daily life, as we are able to analyze what drives individuals to difficult decisions. There is a thin line between love and obsession, and the basic human needs of affection, attention and survival all need to be nurtured. Communication is necessary, and divorce may be a result of a combination of lying, deceit and hiding one’s true self (Rose & Urschel 2006). This also proves that the reality of a dilemma can either be found in a one-night stand, or an affair that lasts for decades.Brokeback Mountain allows the viewer a chance to reflect upon our own values of consequence, presenting a very real relationship. When we usher aside our feelings of sexuality between two men, we can understand this to be a universal romance story. This forces us to understand a new knowledge of a bond between humans that transcends gender and stigma, and that, while circumstances may be different for each individual, we are all ultimately striving for happiness and love.This is a story that can be told to future generations to examine morality and life decisions. References Ossana, D. & Schamus, J. (Producers) & Lee, A. (Director). (2005). Brokeback mountain [Motion Picture]. United States: Focus Features. Rose, J. & Urschel, J. (2006). Understanding the complexity of love in brokeback mountain: an analysis of the film and short story. Journal of Men’s Studies, 14(2), 247-251. Retrieved from Academic Search Premier.

Mgt 401 Week 2 Essay

Business Model Comparison Most small businesses require some outside funding. Not many entrepreneurs have enough personal capital to open and maintain funding for a business. To attract investors and attain partnerships, a business owner should consider a business model necessary. This paper will compare two restaurant businesses, identify the business model and forms of ownership for each business by completing a Comparison of Business matrix, describe benefits by building a sustainable competitive advantage, and giving advantages and disadvantages of each business ownership. Great introduction. You state the purpose and what you plan to address! McDonald’s restaurants are among the most recognizable in the world. Their quintessential arches can be identified in almost every country. This fast-food mogul is one of the biggest and most profitable corporations in the industry (what industry? Make sure you provide information on the restaurant industry). Serving as a polar opposite is Datillo’s restaurant in Hemet, California. This small restaurant is known as the only fine dining experience in town and has only one location. The companies both represent the polar opposites of forms of business ownership. Comparison of Businesses Matrix |Comparison Items |McDonald’s |Datillo’s | | |Fast food, low quality, low prices. |Sit-down restaurant, high quality, and | | | |mid-level prices | |Value Proposition |â€Å"We place the customer experience at the core|â€Å"Welcome home, here you can enjoy a casual | | |of all we do† |lunch or dinner in a warm, festive | | | (â€Å"Values In Action†, 2013). |atmosphere.† | | | | (â€Å"Datillo’s Ristorante: About Us†, 2013). | |Target Market |All Markets, all classes |All Markets, all classes | |Value Chain |Attractive to people looking for inexpensive |Attractive to people looking for a fine dining| | |and fast food. Fast growth rate. |experience. Can compete with rivals on quality| | | |and service. | |Revenue |In 2012 gross income was $27.6 Billion. |In 2012 gross income was | | | |$459,000. | |Position |More opportunity for expansion and |Unique cuisine (niche) offers competitive | | |competitive advatange |advantage, less opportu nity for expansion | |Competitive Strategy |Serving food at the lowest possible price |Only fine dining in town. Authentic Italian | | |while reserving as much quality. Also reliant|food, very high quality products. | | |on nostalgia to bring customers back. | | |Form of Ownership |Corporation: When a business is owned by |Sole Proprietorship: a business that is owned | | |multiple people and run by lower-lying |and managed by one person. | | |managers and employees. | | Good information! Benefits To Building A Competitive Advantage When evaluating the benefits of each business, it is important to consider the size of each business. As an example, both sole proprietorships and partnerships are relatively small in size and may perhaps provide more personalized service to each of their clients. In many businesses, customers appreciate personalized service and may in turn hire small businesses for that service. On the other hand, a larger business, like McDonald’s, typically is composed of more resources and may offer the prospective customer a lower price. Another competitive advantage of a smaller business, like Datillo’s, is the ability to provide customers with a higher level of quality. Because customers of small businesses deal more closely with a ‘tight nit’ group of employees, the quality and service provided to the customer is much greater than a larger corporation composed of numerous locations. Both small and large businesses each have distinct advantages that enable them each to thrive. Although some customers may appreciate the more personalized service of small businesses, others may prefer a lower price and a larger name brand. Make sure paragraphs are a minimum of 3 sentences! Advantages and Disadvantages of Business Ownership McDonald is known for the quality the restaurant serves, and the opportunities the McDonald restaurant offer. McDonald’s has been number one in the fast-food market in the United States, and the most memorable brands, products, and mascots. McDonald’s franchise owner can be safer than lesser-known franchises because the McDonald’s name and operational model comes packaged with its own legion of loyal customers and industry-best practices for restaurant success. A franchise store such as McDonald’s can help business owners to achieve financial independence by associating with an international powerhouse that can almost guarantee a certain degree of success. Another advantages of McDonald have is that McDonald’s cis that they can invest behind any market research it does and eliminates the need for a franchisee to do expensive research. Although McDonald it has its advantages, there are disadvantages associate with McDonald’s. The restaurants have been target in a battle against what has been term the obesity epidemic, casting McDonald’s outlets along with their owners in a highly negative light in the media, and their communities. McDonald’s and its peers respond to this negativity by attempting to add healthy options to their menu, but the stigma is likely to linger. One of the advantages Dattilo’s Restaurants is that the restaurant’s offers an extensive classic Italian menu, comprised of items made from locally sourced premium quality ing redients, cooked to order for each guest. The restaurant uses authentic and healthy Italian accent. Dattilo’s also offers Internet special discounts and family gathering for its customers (Dattilo’s Ristorante, 2013). The disadvantage is Dattilo’s restaurant location are limited, the restaurant has not expanded their services statewide. Confusing sentence, consider rewording! Conclusion A business model is one essential factor in the success of a business. The business models of McDonald’s and Dattilo’s are much different but both successful. McDonald’s is a major corporation with thousands of locations and Dattilo’s with just one, but both have been in business for many years. There are advantages and disadvantages of both types of businesses, but regardless building a sustainable competitive advantage is achievable. The two restaurants compared in this paper offer different levels of quality, service, and cuisine, thus requiring a different level of ownership that each business model relays. References Datillo’s Ristorante: (2013).About Us, 2013, rRetrieved from: http://dattiloristorante.com/?page_id=8 McDonald’s: Values in Action, 2013, retrieved from: http://www.mcdonalds.com/us/en/home.html |Content and Organization |Points |Comments: | |70 Percent |Earned: 6.5 | | |Profile of a Small Business (Week 2) | |All key elements of the | | | |assignment are | | | |covered†¦good job! | | |Y | | | | | | | | |You clearly identify the| | | |two businesses but make | | |Y |sure you clearly | | | |identify the industry. | | | | | | |N |Good job explaining the | | | |advantages and | | | |disadvantages. | | |N | | | | |Make sure you provide | | | |academic and business | | | |research to validate | | | |your thoughts and | | |Y |opinions. | | | | | | | | | | | |Your introduction | | | |clearly states your | | | |purpose and what you | | | |plan to address. | | |Y | | | | | | | | |Your conclusion needs to| | | |review the major points | | |Y |of the paper- good job | | | | | | | | | | | | | | |Y | | | | | | | | | | | |Y | | | | | | | | | | | | | | | |Y | | |All key elements of the assignment are covered in a substantive way. | | | |700 to 1050 word count | | | |The content is comprehensive, accurate, and/or persuasive. | | | |The paper develops a central theme or idea, directed toward the appropriate | | | |audience. | | | |The paper links theory to relevant examples of current experience and industry | | | |practice and uses the vocabulary of the theory correctly. | | | |Major points are stated clearly; are supported by specific details, examples, | | | |or analysis; and are organized logically. | | | | | | | |Identify an industry with which you are familiar, and then choose two | | | |businesses in that industry. | | | | | | | |Identify the business model and forms of ownership for each business, then | | | |complete the Comparison of Businesses Matrix. | | | | | | | |Describe benefits associated with each business by evaluating how they built a | | | |sustainable competitive advantage. | | | | | | | |Explain advantages and disadvantages of each business’s ownership. | | | |The introduction provides sufficient background on the topic and previews major| | | |points. | | | |The conclusion is logical, flows from the body of the paper, and reviews the | | | |major points. | | | | | | | |Readability and Style |Points Earned: 1.5 |Comments: | |15 Percent | | | | | |Great job†¦your sentences| | | |are well-written and | | |Y |error free. | | | | | | |Y | | | | | | | |Y | | | | | | | |Y | | | | | | | | | | | |Y | | |Paragraph transitions are present and logical and maintain the flow throughout | | | |the paper. | | | |The tone is appropriate to the content and assignment. | | | |Sentences are complete, clear, and concise. | | | |Sentences are well-constructed, with consistently strong, varied sentences. | | | |Sentence transitions are present and maintain the flow of thought. | | | | | | | |Mechanics |Points |Comments: | |15 Percent |Earned: 1 | | | | | | | | |Research adds validity | | |N |to your thoughts and | | | |ideas. Continue to | | | |expand your use. You | | |N |provide no business | | | |research or materials | | |N |from class. | | |Y |Ensure paragraphs are | | | |complete thoughts and | | |Y |flow into each section. | | | | | | | | | | | |Please continue to | | | |review the CWE and APA | | | |guidelines. | |The paper, including the title page, reference page, tables, and appendices, | | | |follow APA guidelines for format. | | | |Citations of original works within the body of the paper follow APA guidelines.| | | |The paper is laid out with effective use of headings, font styles, and white | | | |space. | | | |Rules of grammar, usage, and punctuation are followed. | | | |Spelling is correct. | | | | | | | | | |Comments: | | | |Great work team! | | |Points earned: |9 |

Knowledge and Skills for Managers Essay Example | Topics and Well Written Essays - 1000 words

Knowledge and Skills for Managers - Essay Example First, because in both situations, managers head an organization that needs to exercise problem solving, logical thinking, technical knowledge, effective communication, reasonableness and understanding. Joane Fritz explains in an article entitled â€Å"What are the key characteristics of a non-profit organization† published in About.com in 2011, that non-profit organizations and private organizations may differ in their purpose when it comes to income distribution, but in either way, managers in both organizations are directly responsible to their stakeholders. Non-profit organizations are sometimes referred to as â€Å"non-stock† corporations and most often registered as a corporation, an individual enterprise, association, partnership or foundations. WEX article, entitled â€Å"Non-profit Organizations† published in Legal Information Institute of Cornell University Law School cited churches, public charities, public schools, public clinics and hospitals labor u nions, professional associations, research institutes, museums, and some governmental agencies as good examples of a non-profit organization. As compared to private organizations? the non-profit organization belongs to the public as no one person controls the organization. Its assets are assigned to the charitable, educational, literary, scientific or religious purposes of the organizations. Thus, a manager under this set up is guided by the principles of non -profit organization in pursuance of his duties. What makes the non-profit organization distinct from private organizations is their treatment of profit in the operation. Non-profit organization also derives profit from its operations but the profit does not go to the members of the board not even to its founders. In this manner, managers see to it that this policy is followed as he becomes accountable to donors of the organization. As a manner of control, managers are required to render financial accounting report to the Feder al State and government as non-profit organizations are entrusted with funds in accomplishing their mission. Working for a non-profit organization takes a lot of sacrifice. Fritz, in the same article previously cited, said the law requires that board of directors should not be compensated except for expenses for travel and for attending board meetings. Salaries of the five highest paid officers of the non-profit organization are also required to be declared, and that includes salaries of the manager. The manager, too, has to do a lot of corporate reporting aside from the Federal State through its annual income tax return. He is also controlled by the State Attorney’s General Office that makes it a point that non- profit organization follows the laws (Fritz, Joane. 2010). The â€Å"Basic Business Principles of Management† as explained by Raul Thadani in an article in Buzzle.com remain the same whether one is managing a big corporation, a small one and a non-profit organ ization. These basic principles do not isolate usage for non-profit organization and same rules and concepts are universally applied in every situation wherein management is deemed necessary. (Thadani, 2010) The managerial task Thadani of Buzzle.com in same article of Basic Management Principles outlined five basic management principles a manager should follow which I have explained below (Thadani 2010). The first step a manager does in a non-profit organization is to set the goals of the company or the activity to be done. Most often, this is expressed in the mission and vision statements established by the company and the realistic targets set by the managers. The duty of the manager here is to convey these goals to the employees so that

The Haier Group Essay Example | Topics and Well Written Essays - 750 words

The Haier Group - Essay Example As part of their business expansion and diversification, Haier has recently started to produce goods such as refrigerators, freezers, air conditioners, microwaves, televisions, vacuums, cell phones, computers etc (Hunt). â€Å"On February 23, 2004, Haier Group, a major home electrical appliance maker in China, was listed as the only Chinese name brand among the world's 100 most recognizable brands in a global name brand list edited by World Brand Laboratory†(Lu et al, p.1) Even though Haier has acquired a significant place in global market, it is not going to be easy for them to maintain their place, unless they find new ways to improve their business. According to Fortune magazine, Haier's net profit for the six months ending June 2002, declined by 45% and its sales declined by 3.7% during the same period† (Haier Group's Strategy in the US Market). This paper proposes three different ways through which Haier could improve its business strategies and maintain their supre macy in global market. Haier has to improve its international human resource management strategies since it operates in different countries at present. It should be noted that Haier is a company of Chinese origin and the HRM strategies in China and other countries could be entirely different because of the huge political, cultural, social legal and environmental differences between China and other countries.... Chinese government never allows the free flow of information to and from China which is definitely causing problems to Haier. Moreover, credit card forgeries and other internet related crimes are growing day by day and Haier needs to strengthen their internet platforms to enhance communication and secure online purchasing of its products. Even though Haier products are cheaper compared to other similar products, Chinese products normally have a bad reputation as far as quality is concerned. â€Å"Some analysts felt that Haier lacked the brand image to make a dent in the high-end segment. They pointed out that in general consumers were brand-conscious, and this was especially true in the case of high-end products† (Haier Group's Strategy in the US Market). Haier should give more focus to improve the quality of its products. Haier should realize that the consumer electronic markets of mobile phones, computers etc are not like the markets of home appliances like refrigerators, mi crowave ovens or dish washers. Apple, Samsung, Nokia, IBM, Microsoft, etc are some of the renowned consumer electronics brands which are competing with Haier products. It is not easy for Haier to beat them unless they improve the quality of their products drastically. It should be noted that technological advancements are necessary even for selling kitchen appliances now. Competitors are introducing new products and ways to manage kitchen. â€Å"For example, Samsung had introduced the â€Å"Home PAD Refrigerator,† which detected the shelf life of food and automatically displayed a list of items stored in the fridge on the door. Portable entertainment devices were the new trend in consumer

Assignement #4 Assignment Example | Topics and Well Written Essays - 250 words

Assignement #4 - Assignment Example Hence Type II error would occur if it was concluded that the infants did not detect any difference between the slides, when in fact they did. Study #2 - Some athletes will be given training in a new imaging procedure that they are to use just prior to shooting foul shots; they will be compared with other athletes not given any special training. (4 points) c. Let us consider the case when the null hypothesis is true. That is, the special training did not have any significant effect on the athletes. But if this hypothesis is rejected, this leads to an error called Type I Error which occurs when the null hypothesis is rejected even when it is true. Hence Type I error would occur if it was concluded that the special training had significant effect on the athletes, when in fact it did not. d. Let us consider the case when the null hypothesis is false. That is, the special training had significant effect on the athletes. But if this hypothesis is accepted, this leads to an error called Type II Error which occurs when the null hypothesis is accepted even when it is false. Hence Type II error would occur if it was concluded that the special training did not have any significant effect on the athletes, when in fact they

Ethical Position4.2 Essay Example | Topics and Well Written Essays - 750 words

Ethical Position4.2 - Essay Example While the idea invokes personal commitment, several legal responsibilities have since been ratified to compel medical practitioners to account for their actions and behaviour in the course of duty (Chaloner, 2007). Benefits of good nursing practice to patient and society Critical evaluation of objective approach to nursing ethics suggests that the good nursing has a number abstract benefits to the patient, society and the institution. To begin with, patients often feel appreciated and respected when nurse recognize and respect their rights. A typical example is the right to informed consent where nurses provide patients with relevant clinical information and the desired outcome of a proposed intervention. Patients are then consulted to give informed consent while exercising autonomy over the choice of medical care they wish to receive. The comfort that comes with giving informed consent also makes the patient responsible for the outcome of the chosen intervention as reiterated by Gui do (2010). Secondly, particular consideration of the professional code of ethics is another important aspect of evaluating the benefits of good nursing. ... The society develops trust and confidence in healthcare facilities that have demonstrated outstanding commitment for professionalism, accountability and respect for patient needs (Cowen & Moorhead, 2011). From a different perspective, matters of confidentiality also form an integral part of the moral obligation in modern nursing practice. According to Guido (2010), nurses are required to keep all medical information of patient’s private and confidential at all times unless when there is undisputed evidence that keeping such information poses significant threat to the community. Otherwise, the knowledge that nurses might compromise the ethics of confidentiality could discourage patients from revealing pertinent details about their medical history and they can find it also difficult to confide in nurses. Such uncertainties have the potential of provoking anxiety and psychological distress among patients with sensitive health conditions which they might not want many people to kn ow about as observed by Chaloner (2007). These challenges can affect patient recovery or even worsen the condition especially in cases of mental health dilemmas. Current condition of healthcare in America As it stands today, America is a cosmopolitan society with a political, social and economic welfare statues that has been transformed by memories of struggle, tragedy and costly sacrifices aimed at America a better place for human habitation. No one is willing to see these milestones go down the drainage due to inadequate commitment to uphold excellence and professionalism across all spheres of human interaction in America. This realization is the