International Market Entry and Development Essay - 4

International Market Entry and Development - Essay Example International context is frequently grounded in ad hoc decisions and intuition, instead of a systematized market research to match companies with appropriate foreign target markets. The paper seeks to clarify some of the issues surrounding international market entry and development. The process of market research seeks to unravel the market potential of the foreign market. This entails exploring whether the export market of interest possesses the necessary means to purchase imported products, as well as to whether the needs of the market are being adequately satisfied. The analysis of foreign market potential takes into account information regarding aspects such as competition, market size and the country's growth rate, and existing trade barriers. The analysis of market potential also involves competitive intensity analysis by analyzing the number of competitors in the market, as well as the relative size distribution of the market shares (Sakarya, Eckman & Hyllegard, 2007). Market size analysis entails an assessment as to what share of the total market within the country that the firm can reasonably expect to obtain, based on factors such as competition and product pricing. Market growth analysis involves an assessment of current demand and future demand, as well as untapped or unfilled demand (Sakarya, Eckman & Hyllegard, 2007). There are several competitive strategies that might influence the selection of markets such as entering a market in order to forestall the entry of related companies or entering a market in which large competitors are absent. Product adaptation deals with a wide range of issues ranging from quality and appearance of products to other aspects such as materials, production, packaging, style, and modeling. A product may have to be adapted in several ways so as to meet physical, social, or mandatory requirements of a fresh market (Ajami, 2006).

Book Assesment Report Essay Example | Topics and Well Written Essays - 1500 words

Book Assesment Report - Essay Example The book that we are going to analyze is Collapse: How Societies Choose to Fail or Succeed by Jared Diamond. Latesvology is a model that deals with the impacts of change in the society brought about by economical, technological and social changes. It further examines the dominant views and acceptable variance in the society related to economical or technological changes. Discussion The changing global economy has been of concern to the many people in different spheres of the global economy since these changes in the global economy have had an effect on the technological and social values within the society. The global world economy has grown tremendously over the years, and thus various sectors, such as the energy and mining sectors, have grown. However, these industries have experienced growth which has boosted the technology sector but has been detrimental to the society in terms of environmental pollution. The growth in the global economy impacted negatively the society in terms o f environmental degradation. This book specifically looks at the advancement of society during the past years and explains how economic growth has contributed to the collapse of different societies. ... Regions such as Europe grew in the past decades leading to the growth of agriculture, industry, technology and the society. As a result, to support this growth, many societies demanded more of resource allocation to be used in supporting industrial growth in order to accommodate the lifestyles of the society. However, growth in the economical aspect led to growth of industries and technology, and as a result, technology was used in the exploitation of resources. Technology was used in expanding industries as new forms of technology, such as growth in the transport systems paved way for industrial growth. As a means of sustaining the industrial growth and other forms of growth, minerals and other resources became the focal point of the development and search of these resources over the long period of time. Therefore, mining and other activities related to mineral extraction became major economic activities. The book in this case compares the race and rate of resource utilization durin g the Mayan, Vikings periods as equal to the current rate of resource utilization in the world (Diamond 187). The current global situation is that commodities and resources are the main drivers of the global economy. As a result, resources such as oil, steel and land are regarded as big economical factors in the development of societal life. Moreover, technology also assisted the development of the economical sector in that it was utilized in the process of acquiring resources from the earth easily for consumption. Consequently, the development of technology aided in the growth of the market economy within the business world. As the economy grew, the net effect in the society was the change in lifestyle and change of the standards of living. People began